Resources

The Tour de France Starts Today in Barcelona – And 4KAAD Is Ready to Race Today, the world’s greatest cycling race begins. For the first time in history, the Tour de France Grand Départ takes place in...

Roller Ski Training: The Key to Year-Round Cross-Country Ski Performance When the snow melts, the training doesn’t stop. For cross-country skiers, roller skiing is the most effective way to maintain skiing technique, build endurance, and...

Capturing the Breakaway Spirit: Team TotalEnergies X 4KAAD at the Tour de France As the 2026 Tour de France gets underway from the sun-drenched coastal roads of Barcelona, TotalEnergies is taking on the world’s biggest race with...

Chasing Yellow: The Magic of the Maillot Jaune and the Grand Départ in Barcelona There is no prize in sports quite like the Yellow Jersey. It isn't just a leader’s kit; it’s a living piece...

Tour de France: How One Bad Day Can Cost the Yellow Jersey In professional cycling, the Tour de France is the ultimate test of endurance, strategy, and consistency. Over three weeks of racing, the famous...

Conquering the Trails: Why Your Eyes Need Elite Protection (and the Gear to Trust) Trail marathons are a beautiful beast. One minute you are grinding up a sun-baked alpine ridge, and the next, you are...

Why Aerodynamic Sports Glasses Matter in Cycling In professional cycling, every detail matters. Riders and teams constantly look for ways to reduce effort, improve comfort, and gain precious seconds—from frame design and wheel depth to...

4KAAD: Scandinavian Performance Eyewear for the World’s Fastest Riders Born from Scandinavian design values and built for performance, 4KAAD has become a recognised name in cycling eyewear worldwide. From its headquarters in Helsinki, Finland, the...

Riding on the Limit: Why Elite Eyewear is Non-Negotiable at the Tour de France.Imagine descents at 80 km/h, blinding high-altitude sun, and a blistering temperature of 38°C on the asphalt.At the Tour de France, riders...

From the Tour de France to Your Next Ride: Experience 4KAAD Sports Glasses Few sporting events capture passion quite like the Tour de France. Every summer, the world’s best cyclists race across France while millions...

4KAAD Sports Glasses: Performance, Protection and Comfort for Cycling, Running and Triathlon In endurance sports, small details can make a big difference. Whether you are cycling at high speed, running in changing weather, or competing...

La Vuelta Begins a New Chapter. So Does 4KAAD. This year, La Vuelta starts from the iconic Principality of Monaco—a fitting location for one of the world's most prestigious cycling events. For 4KAAD, this year's...